Direct mail, poster, web design, promotions
$12,000 – 15,000
Cockrell Enovation is a full service printer offering both offset and digital printing options. The “Control the Chaos” campaign is a multi-tiered direct mail and web campaign targeting mid to large size corporations with in-house marketing departments. The campaign focuses on their print collateral management portals with the aim to encourage recipients to demo the service. Prospects receive a direct mail piece that introduces the campaign with a circus-style poster, and a ticket to visit a personalized web site with a tutorial. Visitor’s can register with the web site to set a time to demo the software while receiving a custom set of juggling balls and digital camera. As an added incentive, prospects can film their juggling efforts and upload to the Cockrell Enovation Facebook page for a chance to win a circus themed office party.
The campaign showcases Cockrell Enovation’s variable data printing capabilities, targeted pURL services, easy-to-use print collateral management portals, and impeccable customer service through first-hand experiences.
“I had the opportunity to work with Creative Squall on the development of a marketing campaign for Cockrell Enovation. The campaign was not a clear-cut concept, yet Tad was able to decipher our true goals and create a unique concept that exceeded our expectations. Creative Squall was extremely easy to work with and the communication throughout the process was helpful in keeping all of us on the same page. It was a pleasure to work with a design firm that placed the client’s goals above personal interests, and I would certainly enjoy working with Tad on future projects.”
John Cockrell, Jr.
Vice President at Cockrell Enovation
For details of the project please visit the
Cockrell Enovation Case Study.