First Cash Visual Identity and Holiday Promotional Displays


First Cash Financial Services


In-store promotional materials, outdoor banner, poster, counter card, bag stuffer, table tent, ceiling dangler, register card, department signage

Cost for this type of project

$4,000-8,000 (holiday promotional materials)
$1,500-2,500 (branded department signs)


First Cash Financial Services is a national provider of short-term and pawn loans. Promotional materials that targeted specific products for the pawn services were created for Valentine’s Day, Christmas, and Mother’s Day. The point-of-sale materials included posters, outdoor banners, counter and register cards, bag stuffers, table tents and die-cut ceiling danglers utilizing the icons and visual identity developed for the department signs and other marketing materials. The goal was create a friendly and more consistent brand experience for all of the individual stores across all of the companies under the First Cash umbrella.